We had the likes of Leo Burnett. David Ogilvy et al. And they were the keepers of the flame of advertising. Nowadays no aspect of advertising is as badly served as advertisingitself. Where to day are the advertising voices that ring out asintelligent passionate current and more
importantly critical ofcurrent advertising practices?Can you for one moment change surface imagine David Ogilvy not givingsarcastic mention to some of what passes for advertising these days -especially the use of the new technology?Once upon a measure we had an excellent
heritage of critical writingon advertising. Unfortunately to day no one speaks with any authorityeither for or against advertising. In our current trade press the lexicon of adjectives used by
critics of advertising is.. zilch.. nada.. nothing!Even worse the banality of what passes for intelligent commentaryon all aspects of marketing/advertising
is simply that - banal!The current cut of writers have forgotten that their first callingis to write readable,intelligent and amusing articles. Because likeeverything else advertising needs strong
criticism it needs that tokeep advertising strong and innovative. Bad advertising and therehappens to be a lot of it around these days drives out goodadvertising unless there is someone to stop it.
The current crop of writers and what they undergo to say aboutadvertising is growing in irrelevance. Sometimes I feel that whenreading the
marketing/advertising/media touch that they have no ideawho they are writing for. Sadly a myopic cut into vision is bought tobear on the affect currently in vogue - in this dilate. Web 2.0. However
what is really worrying is the fact that in the instanceof Web 2.0 there is no consider as to the suitability of Web 2.0 as anadvertising medium there is no debate as to the claims of it
beingaccountable. Which by the way it isn't it is too susceptible to alltypes of fraud and manipulation!And there is absolutely no discussion on the huge
and growingproblem of fill. Whether it's emerging digital platforms or thenooks and crannies in an ever increasing buyable physical world - fromdry-cleaning bags,coffee cups,door hangers and even
houses. The simplefact of the matter is that clutter is leading to more fill. So if fill is such a problem why isn't there a alter,unifiedway of thinking out a way to reduce it? And that perhaps a
good debateand discussion within the marketing/Media press could contribute butno no critics within the change have emerged to courageously tacklethis huge and growing problem!Added to this is the
headlong unquestioning rush into all forms ofnew media. desire for example cellphone (mobile) advertising. A much more critical stance would have
questioned the very thought of advertising on mobile 'phones. Now the obvious has been confirmed marketers' new-found fondnessfor cellphone advertising is not an enthusiam universally shared
byconsumers. When 4,000 adults were asked about different forms of mobile phoneads the overwhelming majority of respondents open them "notaccepatable at all"!"My new gizmo has gone up in smoke but
I can't face ringing yetanother label centre".. that was the headline in a recent edition of TheTomes of London as if in vindication of what I am trying to say here."Customer satisfaction plumbs
the depths as a survey suggests that weare fed up with poor servicesstates the Times. I can pledge that there will be no discussion/debate/criticism of that little bind in the change press!Here I
will take this opportunity to inform the fact that we aretrying ourselves to (partially)communicate the problem of
readersatisfaction/ddissatisfaction. On our blogsite ()we have a short questionaire with a couple of questions and multiplechoice answers. Please take the time to visit and provide us with
youropinions.. it will help us all in the future. Thank you so much inanticipation. About The AuthorPaul Ashby has pioneered interactivecommunication in Australia; lacquer; USA;The UK; Singapore.
He also wrote& produced the worlds' first regularly scheduled interactive TVgame show sponsored by P&G. Having invested $10 m in independentresearch he is ideally situated to proclaim the
substantial benefits ofinteractive marketing communication. Seeking more: Then visit: --------------------------------------------------------------------------Distributed by Hasan Shrek
independence blogger. Also run. . Beside he is writing some others blogs for and --------------------------------------------------------------------------Technorati Tags: .
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Related article:
http://cyber-anywhere.blogspot.com/2007/08/once-upon-time.html
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