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"Leo Burnett per Telethon: donatore di..." posted by ~Ray
Posted on 2008-11-13 12:36:49

Nome: Giovanna SilvestriLaureata in Scienze della Comunicazione Pubblica e Organizzativa,Comunicazione d'impresa marketing e relazioni pubbliche. Ho partecipato al progetto Bloglab(magari ci collaboro anche quest'anno). Sono animatrice-educatrice di Azione Cattolica dei ragazzi dai 9 ai 16 anni. Quando mi va scrivo racconti brevi e poesie alcuni editi dall'Aletti Editore a tempo perso pratico Sanda'. Sono stata Web Master per Radiobazar info; per www bazarweb info sono redattrice nella redazione tecnologica. La pubblicità è il rumore di un bastone in un secchio di rifiuti. (George Orwell)SLOGAN PUBBLICITARIO:– Petto o coscia?– Coscia!– Peccato tutto petto!. (Quattro salti in padella piatti pronti) - Gli Uomini Senza Palle,Senza Creatività e Senza Spirito di Iniziativa- La Pubblicità Ingannevole- Quando la Pubblicità ti entra in Testa eincominci a cantare i Jingle più bruttiche ci sono e non sai il Perchè- Le Televendite della Eminflex e dellaMondialCasa e chi dice che vive solo con le Televendite (vedi Giorgio Mastrota) Questo blog non rappresenta una testatagiornalistica in quanto viene aggiornato senza alcuna periodicità . Non puòpertanto considerarsi un prodotto editoriale ai sensi della legge n. 62 del7.03.2001 si possono donare anche i vecchi cellulari in questo modo si contribuirà con 5 euro ai progetti Telethon la campagna è curata dalla Leo Burnett che gioca sul ruolo del Tale iniziativa durerà fino ai primi del mese di gennaio anche nei negozi Tim

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http://thespot.splinder.com/post/15112887

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"MEDIA ALERT: Leo Burnett, MSN and WebmasterRadio.FM Present ..." posted by ~Ray
Posted on 2007-12-15 15:19:06

Attn: marketing and business reporters with particular emphasis on Asia; tune into WebmasterRadio. FM on August 30 or download the podcast. (PRWeb Aug 29. 2007) Post mention:Trackback URL: XHTML: You can use these tags: <a href="" title=""> <abbr call=""> <acronym title=""> <b> <blockquote have in mind=""> <code> <em> <i> <touch> <strong>

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http://talkshowtv.best-buy-world-news.com/?p=130

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"MEDIA ALERT: Leo Burnett, MSN and WebmasterRadio.FM Present ..." posted by ~Ray
Posted on 2007-11-27 20:27:45

Attn: marketing and business reporters with particular emphasis on Asia; tune into WebmasterRadio. FM on August 30 or download the broadcast. (PRWeb Aug 29. 2007) Post mention:Trackback URL: XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym call=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

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http://podcasting.best-buy-world-news.com/?p=88

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"Planning for Good" posted by ~Ray
Posted on 2007-11-17 16:14:02

"Planning for Good is an organization made up of marketing communication strategists and their friends who’ve come together to alter their skills to give nonprofits…Here you’ll sight some of the smartest thinkers in the business people who intimately understand how to uncover insight build brands and create powerful stories around them." - from The first apprise is on the great city of New Orleans through Other blogs have written on the topic so rather than re-writing everything. I'll copy and attach below... Jason Oke from Leo Burnett Toronto writes that while most of the coverage of New Orleans has focused on the problems and negatives another story has quietly emerged: the city has become a magnet of sorts for adventurous young people with energy a sense of purpose and a realization that this is a once-in-a-lifetime undergo to help re-invent a city. As Forbes Magazine has said: "Now instead of the brain drain the city is nurturing a hit obtain. New Orleans has become the testing fasten for a new career and lifestyle ideal among today's 20-somethings." The Idea Village is positioned at the heart of that. It's a not-for-profit that helps to fund and give innovative entrepreneurial ventures (about 250 so far) to not just rebuild New Orleans but to turn it into a world-class model city. The brief is to back up the Idea Village create their brand so they in turn can back up build New Orleans. How should the Idea Village define and articulate who they are and what they do? How can they attract and motivate these smart young people moving to New Orleans? I'm encouraging everyone to use their skills for good. New Orleans needs powerful ideas to act massive change. We be an influx of more young people posed to be our city's next leaders. We be more positive news coming out of the city. You don't need to move down to New Orleans to help rebuild it and with the two-year anniversary of Hurricane Katrina right around the command it's already being hit with the negativity and pessimistic POV from the press. Personally. I'm tired of hearing about it as everybody else so this is a come about to do something about it. One person can only do so much but a collective assort working together can create powerful dress. You can start by joining the facebook assort to download the apprise and stay tuned on the Influx. Leo Burnett and blogs for updates... The people involved in the committee are Gareth Kay of Modernista. Aki Spicer of Fallon. Mark Earls of Herd Consulting and Jason Oke of Leo Burnett.

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Related article:
http://www.rm116.com/2007/08/planning-for-go.html

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"Event: Digital Beach and Wild Wicked Wanton Women of Web 2.0" posted by ~Ray
Posted on 2007-11-09 17:31:13

Online Communities are changing the way our society interacts at a local. Australian and global aim. Participatory journalism and user generated content provide us with the mechanism to sight record and cut the changes. Interesting times bring interesting discussions - the DIALOGUE is the CONTENT! I was just speaking with someone about in Australia - she's a journalist so desire dentists. I can't show her label/approach. :P - and we chatted about how creative and passionate women are in the Web 2.0 world. And then golly gosh be this event rocks up to my inbox from AIMIA. Here are the speakers: Siimona Reynolds. Creative Director. LoveDavida cut. Managing Director. MarkAllana Dib. Managing Director Pacific. Nielsen//NetRatingsKierana Ots. Digital Creative Director. Leo Burnett Asia PacificJoeline Thomson. Digital Creative Director. Publicis MojoJustine Hind. Chief Operating Officer. DownstreamTomasina Hutton. Interactive Creative Director. Y & R InteractiveMichaela Knox. Creative Director. BADJAR OgilvyCraigAnn Quilkey. Senior Art Director. HothouseSimone Smith. BWM Only I changed something can you tell what it is? (convey: there's not really change surface ONE female presenting). Ok. I'm sorry that was naughty of me. And I'm really not a bra-burning feminist. I like my bras: and not to put too book a inform on it they cost me a fortune. But the temptation to dress the 'blokes on the land' to 'broads on the land' was not to be resisted. (If you evaluate this event is worthy of discussion choose it up at so it hits the lie page: if not don't. :P). From their spiel: Get away from the stifling go and flee to the tranquillity of Byron Bay as we assemble the creatives who can give your thinking the refresher it needs. undergo Australian agencies sufficiently grasped the digital revolution? Who is leading the way in the globe & why? Where have all the ideas gone?Tracing the development of the digital creative process and where it needs to goIs consumer generated content a threat? So if you are a guy and be to address digital futures continue to Byron Bay on 19th October. If you are a woman. I suggest you pack a bikini and lotion and do your fluttering your eyelashes. I won't adjudicate you. :)But if that isn't your cup of tea shall we undergo evening? Our own shindig on the night. 19th October? Probably CBD Hotel in Sydney? Let's say: you'll get 3 minutes to learn presenting your Web 2.0 communicate to a room full of women cheering you on with a furnish of wine in hand. You can undergo a back up run through if there's time. That'll get you set up for presenting for real at the next which should be soon. You don't have to show at WebJam but it's a great forum to get some more learn at public speaking at tech/marketing events. Seriously it's time we acknowledged that while yes we are part of a aggroup of brilliant people we are also the creative entrepreneurial decision makers who can like be furnish for y'know choose of. THREE lousy minutes. With slides/web presentations. C'mon girls you've been working hard and even if your place is not live (perpetual Web 2.0 Beta got you?) you can furnish us a run-down in three minutes that won't reveal your plans for world domination. If you ARE a professonal presenter on user generated content social media networks and so on it's great opportunity to strut your cram to an appreciative (if slightly tipsy) audience. And yes for those women out of town let's arrange some synchronicity. I personally don't care if InSignificant Others turn up. As long as they are in draw. Heh. (BTW I really like men and under some circumstances a beach full of 'em all to myself would be heaven. Even if they are all agency types. ) So we can have a choose on women-only or some men allowed on the. (If you aren't on Facebook sorry but we only have 40-odd members and not any money/sponsorship to create a whole social network online that is non-Facebook. Yet. Besides you'd have to join something sooner or later.)BTW are there seriously NO creatives that are women in top agencies in this part of the world? Can anyone name one that should be part of the Blokes on the land speaker set? Just wondering. Hmmm. This: Decisions decisions. Well ladies never let it be said you aren't challenged to make the really tough choices on this communicate!Gosh. I love stirring the pot. :-D I evaluate I just heard Cameron Reilly et al breathe with relief that they are off the hook. For once. Oh and the next measure they ask "Where have all the ideas gone?" (see above) we can say. "swilling approve cheap chardy at the local WWWWomen 2.0 event but convey you for asking". Background: A divide can never be bridged with only one side in attendance. Holding female-only events does not combine females into a male-dominated community. Segregation highlights difference not similarity. Sexism occurs on both sides of the fence but there is no forgive for the judging of a person based on their gender. How about an event with equal numbers of each? Yeah that's the aim. Events with compete numbers of each. I charge at being one of the only female speakers at events and the guys complain that there are no women who put their names send. So WWWWomen is to give a lay for Web 2.0 women to get up and practice talking about their projects - and that ordain stop the comments such as the one on the broadcast (on the cerebrate to the original WWWWomen post) that there are NO women in Web 2.0. I undergo no air with guys being there but this is not a competitor to WebJam (which is Web 2.0 project presented in 3 minute formats). I've presented twice out of three sessions I've been to WebJam and really noticed that out of around 60 presenters (20 at each one) the only other female was Bronwen Clune. That sucks. How else can we back up our gender. Cait? Cameron Reilly is right: time to displace our skirts. That is truly alarming. But it seems to be a trend with that particular assort - analyse out their forthcoming conference in Sydney - again all the "leading speakers" are male. Even worse go to this page: http://www informa com au/ibcoz/marlin/system/render jsp?MarlinViewType=MARKT_EFFORT&siteid=30000000421&marketingid=20001582566&proceed=true&MarEntityId=10025014833&entHash=254a4a583and check out the rotating banner images on their registration summon. It is difficult to sight more than two females in the audience and absolutely none on the panels. Yikes. I am not sure I would change surface reach contacting the organisation to charge let alone having any choose of affiliation with it all. It looks desire a secret men's club and not one visual element speaks of creativity to me. Well ma'am I looked at that summon earlier - and had exactly the same response. So are we not being invited because they guys don't experience that there are web 2.0 women out there? Or is cos they can't be arsed asking us? Or is because they do a "call for papers" and we don't know/don't put our hands up? I experience that Lachlan from WebJam would LOVE to undergo more females present. I'm not so sure of some of the blokes at these other events... I evaluate we should have a proactive "Dob In a Dame Campaign" (cool label huh? :P)to nominate female speakers. I label Megalicious to present at WWWWeb 2.0 - she can talk about Blogpond's top 100 Australian blogs site. Nice Evangelist stuff there... Ok Meg? :-D Argh. I was at WebJam Perth and so rushed off my feet the week beforehand that I didn't show. I didn't change surface think of the gender ratio air and now I feel guilty for.

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Related article:
http://silkcharm.blogspot.com/2007/08/event-digital-beach-and-wild-wicked.html

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"Freshest Taste In Beans!" posted by ~Ray
Posted on 2007-10-28 12:01:17

"Good things from the Garden. Garden in the Valley. Valley of the Jolly Green Giant!" I remember this 60s ad as if I'd seen it for the first measure just yesterday. I loved the jingle and used to sing it all the measure.(Really liked the female voice singing the emit!) As a kid I truly believed that color beans cut at an go were more juicy and flavorful! This mixture of live action and animation is from the Leo Burnett ad agency when ol' Leo was still alive and at the apex of his creative powers. It is impossible to measure how much influence the engrave driven advertisements from Leo Burnett influenced me while I was growing up. In fact it was an ad sight for color Giant peas (featuring the Little Green Sprout) that served as a springboard for move of the storyline for Beanworld #1. That was in the '80s and a different story for a different time.

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Related article:
http://larrymarder.blogspot.com/2007/08/freshest-taste-in-beans.html

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"Freshest Taste In Beans!" posted by ~Ray
Posted on 2007-10-28 12:01:12

"Good things from the tend. Garden in the Valley. Valley of the Jolly color Giant!" I bequeath this 60s ad as if I'd seen it for the first measure just yesterday. I loved the make noise and used to sing it all the measure.(Really liked the female express singing the emit!) As a kid I truly believed that green beans cut at an angle were more juicy and flavorful! This mixture of be challenge and animation is from the Leo Burnett ad agency when ol' Leo was still alive and at the apex of his creative powers. It is impossible to decide how much affect the engrave driven advertisements from Leo Burnett influenced me while I was growing up. In fact it was an ad spot for color Giant peas (featuring the Little Green Sprout) that served as a springboard for part of the storyline for Beanworld #1. That was in the '80s and a different story for a different measure.

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Related article:
http://larrymarder.blogspot.com/2007/08/freshest-taste-in-beans.html

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