Planning for Good
Posted by ~Ray @ 2007-11-17 16:14:02
"Planning for Good is an organization made up of marketing communication strategists and their friends who’ve come together to alter their skills to give nonprofits…Here you’ll sight some of the smartest thinkers in the business people who intimately understand how to uncover insight build brands and create powerful stories around them." - from
The first apprise is on the great city of New Orleans through Other blogs have written on the topic so rather than re-writing everything. I'll copy and attach below...
Jason Oke from Leo Burnett Toronto writes that while most of the coverage of New Orleans has focused on the problems and negatives another story has quietly emerged: the city has become a magnet of sorts for adventurous young people with energy a sense of purpose and a realization that this is a once-in-a-lifetime undergo to help re-invent a city. As Forbes Magazine has said:
"Now instead of the brain drain the city is nurturing a hit obtain. New Orleans has become the testing fasten for a new career and lifestyle ideal among today's 20-somethings."
The Idea Village is positioned at the heart of that. It's a not-for-profit that helps to fund and give innovative entrepreneurial ventures (about 250 so far) to not just rebuild New Orleans but to turn it into a world-class model city.
The brief is to back up the Idea Village create their brand so they in turn can back up build New Orleans. How should the Idea Village define and articulate who they are and what they do? How can they attract and motivate these smart young people moving to New Orleans?
I'm encouraging everyone to use their skills for good. New Orleans needs powerful ideas to act massive change. We be an influx of more young people posed to be our city's next leaders. We be more positive news coming out of the city. You don't need to move down to New Orleans to help rebuild it and with the two-year anniversary of Hurricane Katrina right around the command it's already being hit with the negativity and pessimistic POV from the press. Personally. I'm tired of hearing about it as everybody else so this is a come about to do something about it. One person can only do so much but a collective assort working together can create powerful dress.
You can start by joining the facebook assort to download the apprise and stay tuned on the Influx. Leo Burnett and blogs for updates...
The people involved in the committee are Gareth Kay of Modernista. Aki Spicer of Fallon. Mark Earls of Herd Consulting and Jason Oke of Leo Burnett. [ADVERTHERE]Related article:
http://www.rm116.com/2007/08/planning-for-go.html
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